Keep Calm Campaign outcome

Thank you to all that sent their messages of support!

On the 31/07/2013, the EU Trademark Office rejected the cancellation registration
by Trade Mark Direct against the 'Keep Calm and Carry On' trademark registration.
Although rejected by the UK Trademark Office, the decision made in European Office stands in the UK.
It is very disappointing, especially for Stuart & Mary Manley of Barter Books who re-discovered
the WW2 poster 'Keep Calm and Carry On' back in 2001 and brought it to the attention of the general public,
who, based on the messages of support we received during the campaign, were appalled
by the trademark. More than 99% of people viewed the trademark as simply wrong and unscrupulous.

Unfortunately it seems, common sense is trumped by bureaucracy and the decision is a
sad sign of modern times when part of our cultural heritage can be claimed by a business man
solely for commercial purposes by simply applying to trade mark it.

Above all of this, the (now famous) story about the re-discovery of the KEEP CALM AND CARRY ON poster
does not change one bit, and in the true spirit of the poster, in the face of adversity,
in the struggle against all odd's, there is one well known phrase that will see you through...

"Keep Calm and Carry On"

The Story of Keep Calm and Carry On by Barter Books